Callum PankhurstNZ [ Ōtautahi ]
All workCategory 07 of 08
NOTEL identity – primary logo lockup
[ Brand ]

Brand

Identity built into the fabric of a space – naming, marks, signage systems and environmental graphics developed alongside the architecture rather than applied to it.

[ 12 images ]

NOTEL identity development – logo construction
[ 01 / 12 ]Brand
NOTEL identity – primary logo lockup
[ 02 / 12 ]Brand
NOTEL campaign imagery – Natures Secret
[ 03 / 12 ]Brand
NOTEL brand story – location map of New Zealand
[ 04 / 12 ]Brand
NOTEL brand development – Foveaux dwelling concept
[ 05 / 12 ]Brand
Motus Health Network clinic – concept floor plan
[ 06 / 12 ]Brand
Keir – wordmark weight study
[ 07 / 12 ]Brand
Keir ethnobotanical skincraft – identity lockup
[ 08 / 12 ]Brand
Hachi Hachi – printed apparel identity detail
[ 09 / 12 ]Brand
Scaffold rebrand – logo routes and naming exploration
[ 10 / 12 ]Brand
Scaffold rebrand – logo construction grid and typography
[ 11 / 12 ]Brand
Scaffold rebrand – fleet livery application
[ 12 / 12 ]Brand